Robert Mangone, President, BrandCore LLC
Robert Mangone, President and Principal Consultant of brandCore, a marketing and strategic consulting practice focused on transformative, business-building solutions in the healthcare marketplace. He has worked extensively with Fortune 500 medical device, bio-tech and pharmaceutical companies, across various therapeutic classes – with engagements ranging from new product launches and product portfolio life-cycle and brand planning; to competitive blunting strategies, franchise re-positioning and direct-to-consumer and direct-to-physician go to market communication initiatives.
Before assuming his current position, Robert worked with inVentiv Health as Senior VP, Global Engagement Leader, serving various companies including Johnson & Johnson, Baxter, St. Jude Medical, AstraZeneca and Eli Lilly. Before transitioning into healthcare, Robert worked in account services at consumer-based marketing services firm, Young & Rubicam; managing such brands as AT&T, Disney, Dr Pepper, NYNEX, Advil and the United States Postal Service.
Robert is a graduate of James Madison University, lives in Princeton, NJ and has outside of work interests, which include basketball officiating, watching European futbol, golf and anything outdoors (especially reading on the beach.)